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How businesses make sense of consumer shopping patterns

The activities in WP 8 are related to understanding how businesses collect data on consumer behavior. Aalborg University, GS1 Denmark and SP Sweden have teamed up to find, understand, interview and analyse all together four cases of business generated data – two cases in each country. The interviews have now been carried out and we [...]

Development of wireless kitchen scale

RICHFIELDS WP9 consists of four case studies that will explore the potential for delivering data and content to the Research Infrastructure Consumer Data Platform from existing or currently under development research infrastructure. The case studies will assess: examples of what data is available and how it is structured;how the data is stored and made available; how [...]

Mapping research labs across Europe

Deutsches Institut für Lebensmitteltechnik e.V.(DIL) As part of phase 2 (in RICHFIELDS), we are looking at various research laboratories across Europe. We want to understand what facilities exist that research consumer behaviour with regards to food – what study designs (e.g., fake food buffets, virtual supermarkets or experimental canteens) and technologies (e.g. built-in scales to [...]

RICHFIELDS poster at 40th Dutch Epidemiology Conference

On 16th of June 2016 Marcus Maringer (photographed, left) and Anouk Geelen from Wageningen University (WP7) presented their preliminary findings regarding their overview and evaluation of new, innovative and publicly accessible tools for collecting food consumption and associated lifestyle data at the 40th Dutch Epidemiology Conference, the WEON. The conference was organised by Wageningen University [...]

RICHFIELDS on Nutrition Insight

RICHFIELDS has been reported on by Nutrition Insight, click here to read the full article

RICHFIELDS wins Best Paper Award at Measuring Behavior 2016!

RICHFIELDS paper "The Potential of Enriching Food Consumption Data by use of Consumer Generated Data: a case from RICHFIELDS", won an award at the Measuring Behavior 2016 conference, 25-27 May, in Dublin, Ireland. Click here to download the submitted paper.     Authors, Jos van den Puttelaar (left) and Muriel Verain (right) - from Wageningen Economic Research, [...]

RICHFIELDS on Food Navigator

RICHFIELDS has been reported on by Food Navigator, click here to read the full article

Press Release: RICHFIELDS – Exploring big data for understanding consumer food habits & health

18 May 2016 RICHFIELDS aims to design a consumer data platform, to collect and connect, compare and share information about food behaviours, to revolutionise research on every-day choices made across Europe. Bringing together science, industry and technology, RICHFIELDS will utilise previously underexploited “big data” to assess the potential to link and share information generated by [...]

Come to RICHFIELDS’ Stakeholder Platform Meeting

Register for free - click here We are pleased to invite you to RICHFIELDS Stakeholder Platform Meeting that will take place on the 2nd of June 2016 at Penta Hotel, Brussels. The aim of the meeting is to introduce RICHFIELDS to the stakeholder community, and identify the stakeholders' needs for the scientific and business cases. Speakers [...]