RICHFIELDS invited stakeholders to provide feedback on the project’s scientific aims and vision – specifically the core offering and minimum viable product at a workshop in Brussels, 4 April 2017. The workshop identified the potential motivators and barriers for researchers, businesses, and consumers to collaborate and share data with the proposed consumer data platform. Individuals and businesses generate big data about food purchase, preparation and consumption, and major societal challenges are underpinned by lifestyle. The incentives for sharing this data need to be outlined, and the technical, ethical and governance issues overcome. RICHFIELDS is clearly an ambitious project with great potential.

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