Work package leader: SP Food and Bioscience unit
Aim: To assess and identify the gaps and needs of research looking into the factors that affect consumers’ food purchases (what is purchased, by who, where, how and why).
The tasks include:
- To identify relevant types of data and data collection methodologies to collect consumer food purchase data
- To define quality criteria for the data, tools, and/or methods and apply these to the results of the inventory
- To assess future needs and opportunities that fill the current data gaps in food purchase behaviour and that advance data quality
- To derive implications for the design of the RI Consumer Data Platform