RICHFIELDS paper “Linked Data Sharing to Foster Consumer Based Science Enabled by RICHFIELDS“, presented at the conference Measuring Behavior 2016, Dublin, Ireland.

This paper gives an overview of the RICHFIELDS project.

RICHFIELDS aims at designing a RI on consumer behaviour and food intake, with a Consumer Data Platform, that is to a large extent based on consumer-driven data collection on food behavior and lifestyle. Consumers are central to the design: they harbour crucial information, as they increasingly adopt mobile apps and sensors, get access to e-business data and even medical information. Collectively, such real time and in situ data create new opportunities for research by e.g. monitoring food-related behaviour and providing personalized feedback. The RI Consumer Data Platform will enable scientifically sound inference by connecting consumer-generated data (open, big data, web based, unstructured) with established observational and experimental data.